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Klaviyo Welcome Series Flow Set up

IA welcome series is a sequence of emails sent directly after someone signs up to hear from your brand. This is a critical moment in the customer lifecycle because it's your opportunity to introduce new, interested prospects to your business and product offering. With a welcome series, you should strike while the iron is hot and capitalize on this display of interest.

 

A welcome series flow is a great way to introduce yourself after someone signs up to your newsletter list. The following is a walkthrough of the Standard Welcome Series:

  1. Email #1, send immediately
    Introduce new subscribers to your brand and collect their email preferences. To send subscribers an email immediately after they opt-in, add an email directly after your flow's trigger with no Time Delay before it.
  2. Email #2, after 3 days
    Two days after they sign up, encourage your subscribers to like or follow you on social media
  3. Email #3, after 4 days
    Four days after someone signs up, showcase your best-selling products.

You can customize or change the goals of any of these emails based on your particular use case. 

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