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IA welcome series is a sequence of emails sent directly after someone signs up to hear from your brand. This is a critical moment in the customer lifecycle because it's your opportunity to introduce new, interested prospects to your business and product offering. With a welcome series, you should strike while the iron is hot and capitalize on this display of interest.
A welcome series flow is a great way to introduce yourself after someone signs up to your newsletter list. The following is a walkthrough of the Standard Welcome Series:
You can customize or change the goals of any of these emails based on your particular use case.